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Family Entertainment Destination Welcomes New Specialty Shops, Eateries And Other Experiences To South Carolina’s Number One Tourist Attraction

April 13, 2016, Myrtle Beach, S.C. — Burroughs & Chapin Company, Inc. has announced the opening of several new venues at its bustling Broadway at the Beach experiential retail complex (, South Carolina’s number one tourist attraction.

The Beef Jerky Store recently opened in Heroes Harbor near Margaritaville and features a selection of premium jerky. In store guests can sample the wide variety of jerky offered and purchase other snacks including flavored popcorn, chocolates, dried vegetables and candies. Also recently opened in the New England Fishing Village near The Paula Deen Store, Master’s Edition Fine Art Gallery offers works of art from nationally-known artists, including Robert Finale, Abraham Hunter and Mark Keathley.

Kilwins, “sweet in every sense since 1947,” has also opened. Known for providing high quality products and excellent service, Kilwins offers traditional down-home confections and ice cream, made fresh and from original recipes. This is the first Kilwins to open in the Myrtle Beach area and is located in the Caribbean Village near Ron Jon Surf Shop.

Other newly-opened specialty shops include Hollywood Heroes & Villains, Pick A Pearl and Tech Stop, while MyCup, Flashy Feet and Christmas At The Beach are all scheduled to open later this spring.

A new attraction, Backstage Escape Games, is currently under development by the owners of Backstage Mirror Maze. Backstage Escape Games is an escape room concept featuring various scenarios, where guests can work in teams to solve clues, crack codes and conquer challenges. Located next door to Backstage Mirror Maze, it is set to open late spring/early summer.

A new eaterie, Extreme Pizza, also plans to open its first Myrtle Beach location at Broadway at the Beach in late spring/early summer. Featuring innovative pizza combinations that are “extreme, not mainstream,” Extreme Pizza is known for experimenting with new ways to test the palette. In addition to pizza, diners will have many other options including subs, calzones, fresh salads, desserts and more.

The new tenants join previously announced additions to Broadway at the Beach, including Oz, which has already opened, American Tap House and Dave & Buster’s.

In addition, several existing merchants have or are in the process of renovating and remodeling their stores for the upcoming season, including Klig’s Kites, Senor Frogs, Crocodile Rocks, Pepper Palace, Tiki Jim’s, both locations of The Fudgery, Build A Bear Workshop, and Fat Tuesday.

“As the epicenter of excitement in Myrtle Beach, Broadway at the Beach continues to evolve, bringing new and dynamic shopping, dining and entertainment experiences that build on the magic and vibrancy that has made Broadway such a special place to visit,” said Melissa Armstrong, marketing director at Burroughs & Chapin Company, Inc., parent company of Broadway at the Beach. “This unique mix of nationally recognized businesses and local specialty venues provides something new and fresh for our guests to discover when visiting with us this year.”

For more information about Broadway at the Beach, visit, call 1-800-386-4662, or follow on Facebook, Twitter, Instagram, and Pinterest.

About Broadway at the Beach

Broadway at the Beach is South Carolina’s number one tourist, shopping, dining, and entertainment destination attracting more than 14 million customers annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway. Broadway’s distinguished tenant mix has something for the whole family: popular attractions, approximately 20 restaurants and eateries; more than 100 specialty shops with national and local brands; and hotels. A past recipient of the South Carolina Governor’s Cup, it was deemed the state’s best travel destination by the South Carolina Department of Parks, Recreation & Tourism.

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