Broadway at the Beach

Myrtle Beach, SC

Broadway at the Beach is South Carolina’s number one tourist, shopping, dining and entertainment destination, attracting more than 14 million visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world class shopping, dining, attractions and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway.

Day or night, Broadway at the Beach is a must-see shopping, dining and entertainment destination for visitors of all ages. The center is one of Myrtle Beach’s most energized experiences, joining together a distinguished collection of specialty shops featuring national and local brands, more than 20 restaurants and eateries, the area’s most popular attractions, world-class entertainment and hotels.

On the heels of celebrating its 20th anniversary in 2015, Broadway at the Beach embarked on its largest, most comprehensive reinvestment plan to date, ensuring it continues to be a vibrant destination for residents and visitors to shop, dine, and be entertained for years to come.


Tourist Attraction in SC


Square Feet

14 Million

Annual Visitors

Center Highlights

  • Located on a high traffic corridor of Highway 17 Bypass, approximately 1 mile west of the Atlantic Ocean
  • Top tourist destination in the state
  • Retail anchors include: Build A Bear Workshop, Victoria’s Secret, It’Sugar, The Paula Deen Store and Ron Jon Surf Shop
  • Restaurant anchors include: Hard Rock Cafe, Senor Frogs, Jimmy Buffett’s Margaritaville, American Tap House, Wahlburgers, and Joe’s Crab Shack
  • Entertainment anchors include: Ripley’s Aquarium, WonderWork’s, Legends In Concert, Dragon’s Lair Fantasy Golf, and Pavilion Park
  • Coming soon: Dave & Busters, Paula Deen’s Family Kitchen


DISTANCE1 Mile3 Mile5 Mile
AVG HH INCOME ($)$72,687$67,700$73,742



Census 2010 Summary1 Mile3 Mile5 Mile
Household Size2.532.342.35
Owner Occupied Housing Units7275,96212,860
Renter Occupied Housing Units1,0326,34310,999
Median Age32.535.935.7
2021 Summary1 Mile3 Mile5 Mile
Average Household Size2.592.372.37
Owner Occupied Housing Units9808,15618,379
Renter Occupied Housing Units1,4738,15618,379
Median Age34.337.737.8
Median Household Income$43,163$44,467$52,078
Average Household Income$72,687$67,700$73,742
2026 SUMMARY   
Average Household Size2.612.382.38
Owner Occupied Housing Units1,1179,23721,079
Renter Occupied Housing Units1,6799,30616,450
Median Age34.638.038.2
Median Household Income$44,277$46,362$54,056
Average Household Income$78,065$73,200$80,003
Trends: 2021-2026 Annual Rate   
Owner Households2.65%2.52%2.78%
Median Household Income0.51%0.84%0.75%

Broadway at the Beach’s Specialty Leasing program offers additional and unique ways to showcase your brand, including Retail Merchandising Units, Kiosks and Temporary In-Line environments. For more information regarding specialty leasing, click here.

1325 Celebrity Circle, Myrtle Beach, SC 29577


Jason Rosenberger

[email protected]
(843) 848-4454


Sherry Leonard

[email protected]
(843) 913-9323